Our History

1924: 107 Baldwin purchased by Nathan Reingewirtz.

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March 1929: Nathan and his wife Jenny open a paint store in their living room at 107 Baldwin in downtown Toronto.

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1939: Benjamin Moore sales reaches $306.56.

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1946: Garage built for the delivery truck.

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1952: Nathan's daughter Helen marries Seymour and starts working at the paint store.

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1956: Nathan dies. Seymour and Nathan's son, Harry, continue running the store.

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1962: From left, Seymour and Harry at the store.

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1970's: Largest Benjamin Moore seller in Ontario!

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1971: Seymour's son, Gary, gets his driver's license and starts making deliveries.

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1979: Gary finishes his studies and starts working full-time in the store. 50th anniversary celebrated!

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1983: Nathan's wife, Jenny, passes away. Gary and Seymour carry on at the store.

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1994: Start accepting debit cards, Amex, Visa and Mastercard.

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1998: The "Starry Night" mural is painted, becoming a Kensington Market landmark.

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2002: Store is renovated.

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December 2014: New website design!

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January 2018: Updated website. We are the first to sell the paint online!

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